Hi, I’m Justin Risso, a retention marketing and customer engagement strategist with over 13 years of experience driving growth for some of the world’s most recognized brands.

I’ve spent the majority of my career embedded within high-growth SaaS organizations, most recently leading enterprise relationships at Yotpo. My approach blends strategic marketing insight, hands-on customer success execution, and deep empathy for the customer journey. Pre-launch, Post-launch, and years into the future.

Over the years, I’ve helped brands:

• Unlock ROI through smarter engagement strategies

• Create sticky, community-driven loyalty programs

• Launch and optimize cross-channel retention efforts

• Turn underperforming Loyalty/Engagement strategies into high-impact growth levers

Whether I’m developing full-funnel lifecycle strategies, advising on customer segmentation and automation flows, or guiding executive teams through retention turnarounds, I always lead with partnership, clarity, and results.

I’ve also had the privilege of leading Yotpo’s Incubator Program for Black-Owned Businesses, where I combined pro bono consulting and product enablement to help small brands thrive.

Before Yotpo, I supported global enterprise teams at BrightEdge Technologies, building SEO strategies and strengthening digital marketing outcomes for multi-million-dollar portfolios.

Today, I bring that experience into my consulting work—helping brands of all sizes strengthen customer relationships, simplify complexity, and scale sustainable retention programs that drive true business impact.

Let’s talk about how we can turn your retention goals into measurable wins.